Sparsh is one of the fastest growing multi speciality chain of hospitals based in Bangalore. The hospital’s founder Dr.Sharan Patil is an Orthopedic surgeon known for taking on the most unique, and challenging cases earning him worldwide repute.
Being a transplant surgeon is like being an F1 driver, you need top notch skills and a solid team to back you up. Sparsh was keen on positioning its newly acquired hospital as a destination for complex surgeries like transplants to standout in Bangalore’s bustling healthcare market. Our integrated campaign pushed the idea of ‘thought leadership’ with the words ‘pathbreaking’ - building a nuanced narrative around it. The creatives were developed around rational factors aimed at referral doctors, who make decisions on behalf of patients and to subtly distance the new hospital from the parent brand’s perceptual association with advanced orthopaedics.