India's leading e-commerce player, Flipkart is renowned for its category leading brand communication. Purplehat collaborated with Flipkart on brand refresh projects for its leading in-house brands, and launched a slew of reputable white goods brands on its platform.
We worked with the Motorola team to create a set of visuals and a snappy film to build desire for an online audience on Flipkart. The film needed to capture the youthful, street attitude of the Moto brand and appeal to upwardly mobile gamers. The racy pace of the animated film was complemented with a hip hop track composed by multi Grammy Award winner Ricky Kej.
Riding on its vastly popular brand equity in India, Nokia launched its range of TVs on Flipkart. The Nokia film adhered to the brand's 'true to life' brand ethos along with a visually simulated immersive audio experience brought to life with sound waves and gripping visuals to communicate the high end sound engineering collab with Onkyo for the TV series. Flipkart witnessed record breaking sales within the first 8 hours of the TV being on sale.