URC is a front-runner among construction companies in South India with a 50 year legacy. It offers a unique combination of capabilities to execute technically complex projects, with high quality engineering and construction skills.
Purplehat was entrusted with the task of creating a new brand identity to give the company a modern outlook. A wide range of communication materials ranging from environmental graphics, signages, collaterals, billboards, print campaign, website, films and BTL were created to make sure that the brand got ample visibility as well as the consistency across mediums.

Brand Identity

Brand Manual


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