Texvalley is an integrated wholesale textile marketing mall designed to support the business dynamics of Erode’s (Tamilnadu, India) textile trade gateways. It is the panacea to the challenges prevalent with Erode’s unorganised textile industry. This unique project is developed on an 18 acre parcel of land, with 15 lakh square feet dedicated to trading - it’s an iconic development that has become Erode’s shiny new textile marketing address. Built under the aegis of a Public Private Partnership model that is supported by the Union Ministry of Textiles under the CPCD scheme.
Texvalley’s core philosophy is that of a transformational infrastructure designed to take Erode’s economy to a global market, and unleash new opportunities for business.
Purplehat named and conceptualized the identity for Texvalley. The name ‘Texvalley’ was arrived at after shortening the word Textile Valley (as the region is popularly known). The idea was to showcase the new entity as the modern face of doing business in the region, and to give the feel of a vibrant space for trading and shopping.
Team Purplehat helped the brand roll out the marketing campaign and kick start space marketing. Our team collaborated with local artists and poets to create some notable work for Texvalley.