Landmark Homes is an established real estate player in South India. The group was planning to enter a new vertical to provide customised housing solutions.

Purplehat came up with a very interesting name for the new venture: ‘Story’. The brand poitioning was more functional to bring clarity to a name that’s devilishly warm. The team also designed the identity, graphics, collateral and website to help them launch the brand.

The design developed was simple, yet flexible to adapt to any medium, and looks extraordinarily modern to suit an urbane market like Bangalore

Brand Identity



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