Orion, a venture of the Brigade Group is Bangalore’s best kept retail secret. Small wonder, it is an award-winning shopping mall.
The world’s leading mall architects and designers have been involved in the making of this marvel. The mall’s design philosophy is based on a simple premise: the visitor must take center stage.
The brand was calibrated around the promise of a premium, young and fresh destination unlike any other. With fashion as the core offering, the mall needed to come across as a destination for the upwardly mobile. Purplehat launched a clutter-breaking campaign in the mall category, with a strong fashion orientation, tone and imagery akin to a pure play fashion brand. The unique tone offered the promise of a world-class destination for fashion, food, entertainment and leisure. The high energy campaign set the tone in terms of imagery that remains sacrosanct to the brand even today.