Dr.Devi Shetty lead Narayana Hrudayalaya is world renowned for making cardiac care affordable and even free for the masses. NH launched a premium wing within its premises for those who had the means to pay. Purplehat’s job was to create an identity and collateral that showcased its exclusivity, privacy and luxury. Sticking to the brief, the creative reinforced a sense of detachment from the rest of the hospital to encourage the well-heeled.

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