Manipal Hospitals is one of the pioneers in healthcare with a 60 year legacy. Today, it is one of India’s top healthcare standards of care with 16 hospitals across India, Africa and South East Asia. With the proliferation of corporate hospitals, it became imperative for Manipal Hospitals to take a leadership stance in their communication as well.
Purplehat transformed the brand from its conventional, fear driven approach to communication, to one that was relatable, devoid of fear, and even playful whenever suitable. The agency’s work steered the communication toward the positives of staying healthy; reiterated the brand’s strengths across ‘experience’ and ‘expertise’, and built health properties throughout the year to increase recall and engagement. The compelling tactical campaigns done by Purplehat have consistently increased response from healthcare seekers. The hospital has retained its leadership in key markets despite heavy competition from other corporate hospitals. The ﬂagship hospital has been consistently voted Best Hospital for 13 consecutive years.