Purplehat partnered with Cisco to drive their business partner incentive programs across India and SAARC on the creative front. These B2B programs are essentially sales activation campaigns directed to the Cisco reseller universe that incentivize them with rewards and unique travel experiences involving exotic destinations and prestigious sporting events. Each 4 month long sales program had to be themed uniquely based on the experience being offered.
Purplehat’s role was to conceptualize each program and build communication from ground up. All cross-media communication touch points had to be compelling enough to entice new resellers to sign up, and fresh enough to inspire existing reseller participants to fire away on all cylinders to achieve ambitious sales targets, set anew by Cisco.
This is by far one of Cisco’s most successful Partner Business programs globally and has become a template for other regions to emulate. Cisco (India) has been consistently notching up record breaking sales figure, program to program, and Purplehat’s work has helped them ramp up reseller participation by a colossal 350% over 5 programs.