Fortis Healthcare is one of the largest integrated healthcare services provider in India, with 36 healthcare facilities including the UAE & Sri Lanka. Purplehat's endeavour was to tell the brand story from the patient's lens in the most credible and humane way.
Indians have traditionally been hesitant to pledge organs due to deep cultural beliefs. Many lack awareness as well. To drive home the point about how organ donation is akin to gifting someone a second chance at life, we developed a visually disruptive set of creatives with a simple yet sticky message and imagery.
Close the care gap was a campaign to encourage cancer patients to return to the hospital after Covid, to potentially avoid the 1.8 lac related deaths per year because of neglect. The campaign positive patient stories, straight talk, hard facts and clinician bios to increase footfalls in Oncology by 11%.
Aimed at the referral doctor network, the campaign communicated Fortis’ cutting edge Neurosurgery based procedures to emphasise clinical & surgical leadership.
Tobacco consumers are acutely aware of the potential harm they inflict upon themselves. We developed a campaign on World No Tobacco Day using insights around how tobacco users reflect upon the habit & its impact on them. The result was a set of creatives that they were more likely to engage with instead of putting the fear of god in them.