A relatively new entrant in Bangalore, Ambica entrusted Purplehat with the task of building its new brand identity.
'Ambica' as a name, imparts a traditional feel, hence the challenge was to get a contemporary design that would connect with the urban Bangalore market. Purplehat conceptualized a new identity that is modern, distinctive and uniform across communication lines.
The identity is distinctive and yet flexible enough to allow the brand to get into other verticals like contracting, with a planned foray in to the Middle East markets.

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